The Mandrake: Outsmarting the Hotel Competition

With over 930 hotels in London and luxury accommodations growing rapidly, the scene is thriving and boom undeniable.

This expansion has created a marketplace more competitive than ever and with luxury hotels backed by international group marketing muscle, and the budgets to match, standing out can become a challenge. But not one that can’t be overcome. Outsmarting the competition and the might of hotel groups can be achieved, as showcased by Palm’s campaign with The Mandrake hotel.

An independent luxury lifestyle property in the heart of London’s Fitzrovia, The Mandrake is known for its immersive design and decadence. Embracing spirituality and individuality, the hotel draws guests into an edgy, esoteric, mystical world of wonder.

We were briefed to increase the presence of The Mandrake in the UK and U.S. and ultimately drive bookings whilst cutting through the clutter of the London hotel landscape against bigger budgets.

Palm elevated the visibility of The Mandrake’s experiential, immersive USPs with renowned F&B outlets to increase brand awareness through harmonised messaging and content, focused on individuality.

We implemented a truly aligned, integrated campaign across paid, earned, and owned platforms to drive engagement and web traffic, increase brand visibility online, and ultimately boost direct bookings.

Palm’s in-house data team continuously tracked performance to provide actionable insights, proof points for success, and opportunities for optimisations. This measurement-focused approach ensured the campaign adapted to market response and evolved through clear, data-driven learnings.