Bringing US Cult Brand LÄRABAR to the UK
Launch LÄRABAR in the UK and position it as a must-have cult favourite, especially among health-conscious, mindful millennial women.
Concentrate on establishing a strong brand identity and developing a targeted strategy that aligns with the values and preferences of this audience.
Create engaging experimental events that offer consumers the opportunity to taste and learn about LÄRABAR firsthand, fostering community engagement and building brand loyalty.
Launching LÄRABAR to the UK
Pre-Launch: Showed up in wellness places throughout a series of sampling events such as The Fashion Awards, Well To Do and Conde Nast.
Announced the launch of cult US brand LÄRABAR finally arriving in the UK to National Consumer, Trade and Marketing Press with impressive sales data.
Hosted an exclusive influencers and press launch event at Shoreditch members club, The Curtain with the LÄRABAR Squad and Founder in attendance.
Hi-jacked Veganuary by partnering and sampling at Vegan Nights to reach the target demographic and sent out Veganuary LÄRABAR mailers to press to introduce them to the brand at launch.
Drive Desirability
Generated strategic coverage across key titles supported by the LÄRABAR squad:
Metro
Sunday Express
Daily Mail
The Sun
Daily Star
Jessica Skye (40.9k Followers)
Adrienne Herbert (78.4k Followers)
