From Independent Cafe to FT1000 Fastest Growing Company
How We Brewed Up a Media Storm for KNOOPS
THE OPPORTUNITY
In a saturated, convenience-led café market dominated by coffee chains and generic offerings, KNOOPS there was a clear opportunity for a premium, experiential chocolate drink brand for both bricks and mortar sites and ‘at home’ retail.
The Brief
KNOOPS came to Palm back in 2021 with a vision to redefine the category by positioning itself not as another café, but as a chocolate drinks pioneer. Palm’s industry specialism for both hospitality and F&B brands was needed to convey the revolutionary, completely customisable, percentage-based chocolate menu: the brand’s signature ‘Knoopology.’
It’s now 2025 and we have worked with the brand for four years of exciting growth.
From Local Favourite to a Global Chocolate Cult Brand: Palm’s Media Strategy for KNOOPS
· Our media campaign ripped up the rulebook to think big from day one – when KNOOPS was still a small scale brand
· Our campaign across press and influencer positioned KNOOPS as a true disruptor – shaking up the café category as a new globally minded chocolate drinks pioneer brand
· Built brand awareness on a global scale, driving the media agenda with game-changing features that position the brand as a ‘hot chocolate revolution’
· Used compelling story-telling to get both Master Distiller Jens Knoops and CEO William Gordon-Harris creative and business vision into widespread media
· Commercially-led product placement campaign that aligns with seasonal hooks and key buying moments
· Support the business’s aggressive expansion. Both in the UK and internationally, with tailored media campaigns and founder profiling
‘the deluxe hot chocolate revolution’
– The Times
The Standout Coverage
– The Times
– MailOnline
– MailOnline
Want to work with Palm to support telling the story of your brand’s growth? Let’s talk.
KNOOPS has become a disruptor in the industry, expanding to over 20 locations across the UK, bringing personalised chocolate experiences to London, Manchester, Edinburgh, Belfast and more.
Palm created a new category for chocolate drinks in the UK and positioned KNOOPS as a market leader, turning a niche idea into a scalable, media-loved brand, driving brand credibility, coverage, and community that’s now fuelling its global growth.
