Folk Co-Living: Leading the communal living movement

With over 70% of co-living planning applications submitted accepted in London, co-living is a way of living that is growing ever more popular. Within a rental market that provides low quality properties, inconvenient admin processes and difficult landlord relationships, co-living is emerging as a desirable alternative offering spacious apartments, flexible contracts and simple move in processes. While being an easy and convenient way of renting, co-living is also being recognised for its positive impact on wellbeing and community building within an often-lonely capital city.

With three properties across London and another in development, Folk Co-Living is at the forefront of this growing movement and Palm’s campaign has supported it in demonstrating a new standard for renting. Offering award-winning properties in Battersea, Earlsfield and Harrow, Folk is known for its high-quality studios, state-of-the-art shared spaces, competitive pricing and the ability to build diverse and tight-knit communities.

We were briefed to establish Folk as a leader in the growing co-living market, showcasing its community driven, extraordinary living offerings while ultimately reaching potential new renters.

In the last year alone, Palm has worked with leading media titles and journalists to showcase Folk’s USPs and position the brand as a leader in the space, increasing brand awareness and supporting to drive resident bookings.

The robust PR campaign we have implemented has resulted in high-quality coverage with The i, Daily Mail, Evening Standard, Metro and more. Highlighting both the co-living trend and Folk’s facilities, attention grabbing headlines have included “The rise and rise of co-living“, “Meet the people making the most of Londons co-living boom” and “Co-living but with a modern twist: Digital nomad talks us through his studio pad, with a bunch of extras from a games room to cooking classes”.