Launch Moving Mountains
Establish the brand as one of the UK’s leading innovators in the food and drink industry and secure food service stockists for the burger.
Announced the concept and arrival of the UK’s first meatless ‘bleeding’ burger leading plant-based innovation into unimagined territory to Trade, National and Consumer press.
Palm secured a restaurant partnership with Vegetarian institution Mildreds to be the first to launch and sell the burger to the public.
Launch events: an influencer ‘first taste in the world’ event with early adopters and a traditional press night the week before the public opening.
Hosted one-on-one burger reviews, driving endorsement post-launch.
Accelerate Awareness
A burst of activity in the build up to the launch across key titles supported by a flurry of activity across social:
Metro
The Independent
Daily Mail
The Sun Online
Vegan Food and Living
The Little London Vegan (139k Followers)
Gaz Oakley (630k Followers)
