Launch No.1 Living
Announced the arrival of Jonny Wilkinson’s kombucha brand positioning it as a market leader and establishing Jonny Wilkinson as a meaningful founder of the brand.
Drove a robust education campaign to communicate what kombucha is and its benefits to our target UK audience to drive sales at Sainsbury’s locations.
Social media hit these consumers at the same time, making sure it reached individuals located within a mile of relevant stockist points, reinforcing the messages in the PR campaign to drive sales.
The UK Launch
Over 100 pieces of coverage were secured across
Consumer, Business and Trade media titles:
Generated strategic coverage across key titles supported by the LÄRABAR squad:
The Independent
Mail Online
The Telegraph
Balance Magazine
Muscle & Fitness Magazine
Guardian
Plant Based Magazine
The Sun on Sunday
Sunday Express
