Taking VIVIR Tequila beyond the shot
VIVIR produces premium Tequilas at a fifth-generation family- owned distillery in Jalisco, made from the highest quality agave and with zero waste. VIVIR celebrates the traditions of Mexico, through the lens of modern British luxury.
INcreasing Brand awareness
Palm was tasked with raising brand awareness of the independent spirit company as well as building a category case for tequila, taking the spirit beyond the shot drinking occasion to more considered drinking rituals that honoured the craft of the liquid.
VIVIR produce a range of premium Tequilas at a fifth generation family owned distillery in Jalisco, Mexico. Tequila – but not as you know it.
‘Beyond the shot’ campaign
The campaign “Beyond The Shot” was crafted to spotlight new drinking rituals for the premium tequila, driving the sip and savour trend, and positioning VIVIR as the UK’s leading tequila brand.
Palm secured an extensive range of coverage across consumer publications, including product placement slots, review opportunities and feature pieces about how VIVIR is changing the perception of premium tequila.
To further promote the brand, we established a partnership with Mama Shelter Shoreditch for London Cocktail Week, which resulted in the listing of VIVIR Tequila in the iconic London venue.
Mama Shelter Shoreditch supported the new listing by organising various marketing activities to reinforce the message that there is more to tequila than just a shot.
