SEO widens the sales funnel by attracting a diverse range of potential customers at different stages of their journey. By using a variety of keywords, SEO draws in users who are just starting to explore options as well as those ready to make a decision. This increased visibility brings more traffic to your site, expanding the top of the funnel. SEO practices ensure that content and user experience align with what visitors are looking for, helping to nurture and guide them through the funnel, leading to more opportunities for leads turning into customers.