Absolutely! Social media is a massively effective marketing communications tool that can really help your brand get noticed, as part of the PR and Marketing mix. From Instagram, Facebook, Twitter, Vimeo, YouTube, LinkedIn and TikTok (and so on), each platform needs to be considered depending on where your target audience ‘lives’ and which is most influential to them. As well as a space to bring your brand personality to life and engage directly with consumers, so that you can better understand your customer base and drive all-important brand loyalty, social media is a brilliant route to driving sales and bookings. The Digital Eco-system on Meta constantly evolves and changes. Having an agency that can keep up with the latest enhancements to machine learning which powers advertising campaigns and continuously testing is key to success.