While follower count can be significant, it doesn’t always reflect true engagement. Social media engagement is more important than followers, because it shows how trusted and listened to and influencer is within their community. A big follower number is irrelevant, if no one is looking at the content. Many micro-influencers on platforms like Instagram, even with as few as 2,500 followers, can have a substantial impact when partnered with brands. Including micro-influencers with high engagement in your strategy is essential for generating grassroots movement and personal recommendations to their dedicated follower groups.