Content strategy will vary based on your brand’s objectives. The aim of Paid Media Advertising is to attract new customers who may not yet be familiar with your company, using compelling creative and copy to capture their interest. Once we’ve drawn them in, our goal is to raise awareness of your brand’s products to drive bookings and sales. To achieve this, we employ a retargeting strategy, which is important for boosting online sales and lead generation. We also recommend precise targeting by creating user personas aligned with the audience profiles used in your PR strategy, ensuring both marketing efforts are integrated. Additionally, tracking customer behavior on your website enhances our targeting and allows for more sophisticated ad campaigns. Our ultimate goal is to reach the right people with relevant messaging at the optimal time.